Honda China's car sales from January to July totaled 230,870 units, plunging over 35% year-on-year: July sales alone showed a halving trend.

Honda's car sales in China have completely hit rock bottom. Current operational data shows that its sales decline is showing no signs of slowing down, and the downturn continues to intensify.

From January to July this year, Honda China's cumulative car sales in China were only 230,870 units, a significant year-on-year drop of 35.9%, with overall sales scale shrinking by more than one-third.

Looking at July alone, Honda China's car sales that month were only 25,052 units, with a year-on-year decline of 44.1%. The pace of the sales decline is visibly fast, almost showing a halving trend.

Looking back, the decline has been ongoing for some time. Honda China's terminal car sales in June were 32,474 units, down 44.5% year-on-year; cumulative sales from January to June were 205,818 units, down 34.7% year-on-year. For nearly half a year, its year-on-year decline has remained at a high level without any signs of recovery.

According to recent Japanese media reports, F-TECH, a Japanese automotive supplier specializing in chassis components, released an internal announcement declaring a total of 500 layoffs across its major production bases in China — a reduction scale equivalent to about half of its total employees in China.

The relevant reports clearly pointed out that Honda, as the company's core client, has seen persistently sluggish sales in China in recent years, which directly led to a sharp contraction in orders at F-TECH's Chinese factories. The overall operating rate subsequently fell to an extremely low level, no longer able to support the original staffing and production capacity.

This is not an isolated predicament facing the Honda brand alone. With the rapid development of China's new energy vehicle industry, the German BBA brands and traditional Japanese fuel vehicle brands that firmly held the mainstream position in the domestic passenger car market for decades have long been pushed back by the technological and product advantages of domestic new energy vehicles. The entire industry is generally facing a rapid loss of market share, which also indirectly confirms that the overall decline of the traditional fuel vehicle track is an irreversible trend.