Industry buzz over "quick-build cars"! Chery executive: Cars are not fast-moving consumer goods, some corners truly cannot be cut.

At the Chery Fengyun T7 launch event, Li Xueyong, Executive Vice President of Chery Automobile, responded to外界 criticism that "Chery is slow at building cars." Li stated: "We spent two years on planning and three years on R&D to create the Fengyun T7, a global pure electric SUV. Because a global car cannot be rushed—it requires meticulous craftsmanship."

Just two days before the pre-sale launch event, Li Xueyong also took to social media to specifically address the industry's trend of "quick-fix cars": "Cars are not consumer goods to be churned out quickly. They concern the safety of millions of families and must withstand diverse road conditions, climates, and habits worldwide. There are certain time investments we simply cannot afford to cut."

During the era of fuel-powered vehicles, a full R&D and reliability verification cycle for a new model typically took three to four years. However, with the wave of new energy and intelligent transformation, industry competition has intensified, and new car development cycles have accelerated: the average industry R&D cycle has now shrunk to 24-30 months, with many automakers compressing full vehicle development to under 18 months to seize market share.

The emergence of "quick-fix cars" has drawn significant industry attention. The day before the Chery Fengyun T7 launch, at the XPeng G9L pre-sale event, XPeng's He Xiaopeng took a clear stance on the chaos caused by "quick-fix cars."

He explained that the XPeng G9L project was officially initiated three years ago and followed a complete development process—it was by no means a hastily launched model. To meet global product standards, the vehicle underwent road testing across 26 countries and regions, accumulating over 6.74 million kilometers of real-world testing.

He Xiaopeng emphasized that vehicle safety, product quality, and global adaptability are non-negotiable bottom lines in car manufacturing, taking priority over seizing the optimal launch window. He noted that some brands in the industry compress development timelines and cut verification stages, which fundamentally disregards user safety.

Automakers should abandon the "speed-first" competitive mindset, build a solid product foundation through sufficient testing and development cycles, and never treat consumers as free testers for their vehicles.