Huawei earphones rank first in China's high-end market share, leaving Apple behind.

Market research firm GFK's latest data on China's audio market for July 2026 shows that in the high-end TWS headphone segment priced above 1,000 yuan, Huawei leads significantly with a 42% market share, while Apple ranks second with 33%. Huawei's lead is nearly 10 percentage points, and the competitive landscape of the high-end audio market is being reshaped at an accelerating pace.

In recent years, Huawei has continued to make breakthroughs in the headphone segment, particularly with its clip-on earphones and in-ear noise-canceling models, both of which have achieved strong results, with steady improvements in product reputation and market performance.

Notably, Huawei is about to launch the new FreeBuds 7 series, a semi-in-ear active noise-canceling headphone lineup. The series comes in four color options—Sunny Orange, Midsummer Purple, Moonlight White, and Starry Black—and pre-orders began on August 24.

Among these, Sunny Orange is the signature color. Compared to traditional black and white options, Sunny Orange and Midsummer Purple are noticeably younger and more vibrant, further enhancing the product's fashion appeal. Based on hands-on reviews from bloggers, the noise-canceling capability of the Huawei FreeBuds 7 Yuezhang headphones has improved significantly over the previous generation.

When compared to Apple's AirPods 4, it also demonstrates a clear advantage, further raising the ceiling for semi-in-ear noise-canceling TWS headphones. Semi-in-ear designs typically offer a more relaxed and natural fit during extended wear, which is exactly the product philosophy behind Huawei's approach—maintaining the comfort of semi-in-ear wear while further reducing ambient noise, allowing users to focus more on the sound quality and content from the headphones.

For consumers considering a semi-in-ear noise-canceling TWS headphone, the Huawei FreeBuds 7 Yuezhang is undoubtedly a new product worth close attention in the near term. From market performance to product iteration, Huawei is accelerating the reshaping of the high-end audio market's competitive landscape with a more complete product portfolio.