China TV shipments in July: 1.85 million units, with Hisense, Xiaomi, and Skyworth taking the top three spots, while foreign brands such as Sony rank at the bottom.

Today, Luotu Technology released brand shipment data for China's TV market in July 2026.

Data shows that in July 2026, brand whole-unit shipments in China's TV market reached 1.85 million units, a slight year-on-year decline of 0.5% and a sharp month-on-month drop of 25.6% from June.

In terms of the brand landscape, market concentration remains at a high level.

The eight major brands — Hisense, Xiaomi, Skyworth, TCL, Changhong, Haier, Konka, and Huawei — along with their sub-brands, shipped approximately 1.76 million units in total in July, a year-on-year increase of 1.3%, with a combined market share of 95.1%, holding an absolutely dominant position.

Among them, the three traditional TV brands — Hisense, Skyworth, and TCL — and their sub-brands shipped about 1.13 million units in July, up 3.2% year-on-year, achieving a combined market share of 60.8%.

Xiaomi (including REDMI) shipped nearly 400,000 units in July, ranking second in the market with a market share of approximately 20.5%, up 1.2 percentage points from June.

In contrast, traditional brands ranked below the TOP4 show a clear gap in scale.

Changhong, Haier, and Konka shipped approximately 210,000 units in total in July, down 15.1% year-on-year, with a combined market share of 11.6%.

The combined shipments of these three brands remain lower than the monthly shipment volume of any single brand in the TOP4.

Foreign brands' presence in China's TV market has further weakened.

Samsung withdrew from China's TV market in May this year. Currently, only Sony, Philips, and Sharp remain, with the three brands' combined July shipments totaling fewer than 50,000 units — they have long been at the tail end of China's TV market.

From an overall perspective, China's TV market has formed a highly concentrated competitive landscape among domestic brands. Leading brands hold the vast majority of market share, while foreign brands' market space continues to shrink.