1.1% Ultra-Low Reflection Mirror Surface + New Cloud Sky Blue Color: TCL X3B Series OLED+ Monitor Officially Launched, Starting at 3699 Yuan

On July 27, 2026, TCL grandly launched its flagship new product发布会 under the theme "Sound Immersion, Seeing the Unseen." Targeting the core pain points frequently complained about by high-end OLED users—severe reflections, gray black scenes, and blurry text—TCL has introduced the OLED+ monitor "All-Rounder Ultimate Pro" X3B series.

This is a "listening and upgrading" masterpiece following the sell-out of the X3A earlier this year. Built on the OLED+ technology system, it features the latest generation WOLED panel and the industry's lowest reflectivity of 1.1% with a glossy anti-glare screen. It achieves comprehensive leaps in brightness, anti-reflection capabilities, text clarity, and dynamic response, launching a new assault on the high-end monitor赛道.

Pain Points Dominate, Listening Breaks Through

As we enter the second half of 2026, the high-end monitor market remains mired in parameter wars. Refresh rates, response times, and other metrics are constantly being pushed higher, but there is still no perfect solution for user headaches like screen reflections, grainy images, and color fringing on text. The actual experience is often compromised.

In March this year, TCL launched the high-end OLED monitor X3A, which sold out immediately upon release thanks to its all-scenario, no-shortcoming real-world experience. Industry media and enthusiasts praised it, proving that what truly moves users is never just numbers on paper, but the actual feel every time the screen lights up.

This time, TCL continues its "listening and upgrading" product philosophy, transforming real user feedback—like "can we get a glossy anti-glare screen?" and "can OLED brightness be improved?"—into solid technological iterations, ultimately realized in a comprehensive evolution of the core user experience.

Omnipotent Domination, Reaching New Peaks

The newly launched TCL X3B series revolves around OLED+ technology, focusing on the scenarios users care about most in daily use, such as low-light movie watching, HDR gaming, daytime office work, text reading, and desktop audio. It features significant upgrades in three core directions.

First, resolving the industry contradiction between transparency and reflection, restoring the screen to true clarity. For a long time, high-end OLED monitors have faced a dilemma: glossy screens offer transparency but suffer from severe reflections, with faces or environmental reflections affecting the view; matte screens reduce reflections but make images blurry, compromising sharpness.

The X3B series' answer is a combination of "high-transparency glossy + circular polarization anti-glare film." When natural light enters, stray light is effectively filtered out, reducing screen reflectivity to the industry's lowest level of 1.1%. In practice, black remains deep and bright colors pure even under strong light. No need to close curtains or adjust seating position—you can enjoy a clear, clean image at any time.

Second, with OLED+ technology as the core foundation, both hardware structure and image quality calibration are upgraded to achieve pure black scenes and precise colors. Traditional OLED panels are limited by their anti-reflection capabilities, often showing purple or grayish colors in bright light, compromising black levels.

The X3B series uses the fourth-generation WOLED panel, featuring a red-blue-green-blue four-layer independently stacked series light-emitting structure. Each layer controls light independently, improving luminous efficiency, brightness, and lifespan simultaneously. Spectral purity is enhanced, achieving a dual breakthrough in brightness and color gamut.

Peak brightness reaches 1500 nits, and it has passed the Display HDR True Black 500 professional certification. During HDR viewing, explosive highlights and sparks appear vivid and detailed. With 99.5% DCI-P3 wide color gamut coverage and native 10-bit color depth, color reproduction is accurate and natural. Whether it's brilliant movie effects or detailed 3A game models, you experience vibrant colors as intended.

Third, optimizing pixel arrangement logic to significantly improve the blurry fringing issue of OLED text. Many OLED users share the same trouble: when looking closely at small web text or code, the edges appear blurry and rough, with red and green fringes, causing eye fatigue during prolonged reading. The core reason lies in the sub-pixel arrangement.

The X3B series uses ultra-clear matrix pixel arrangement, optimizing text rendering from the pixel level. Text edges are sharp and clear, effectively controlling color fringing. Combined with hardware low blue light technology, harmful blue light is effectively filtered, ensuring comfortable eyes during long hours of office work, programming, or online classes.

In addition to the leap in three core experiences, the X3B series' fully equipped flagship capabilities are reflected in top-tier configurations without any shortcomings. The 32X3B supports UHD 240Hz and FHD 480Hz dual-mode switching. Whether immersed in the magnificent scenery of 3A masterpieces or racing in competitive battles, you can switch modes with one click.

The port configuration is also fully loaded, with DP 2.1, HDMI 2.1, and a 90W reverse fast charging Type-C interface, enabling seamless switching across multiple devices and high-speed data transmission for all scenarios.

Dual Size Layout, Aesthetic Ceiling

In addition to the 32-inch X3B, TCL also launched a 27-inch version, the 27X3B, which fully inherits the complete OLED+ core technology suite, including the fourth-generation WOLED panel, 1.1% glossy anti-glare, ultra-clear matrix pixels, and B&O audio, with an impressive 2K 280Hz native high refresh rate.

For intense e-sports gaming scenarios, it incorporates BFI (Black Frame Insertion) technology to effectively cut off visual persistence. Combined with OLED's inherent 0.03ms instant response, fast-moving images no longer have ghosting or blur. Whether quick aiming or corner overtaking, the target remains sharp and distinguishable. Additionally, AI flash early warning and AI dark field enhancement gaming assist features make every gaming decision more composed, fully empowering player performance.

In terms of appearance, the X3B continues the classic design that won the German iF Design Award—a 94.3% screen-to-body ratio, 6.4mm ultra-thin body, and borderless edges for an immersive, expansive view. The matte aluminum alloy full metal body offers a refined texture.

The new "Sky Blue" color scheme adds an elegant and refined Eastern charm, breaking the conventional coarse, thick, and hard impression of black plastic monitor shells. Placed on a desk, it stands out with distinct recognition.

The B&O co-tuned audio system blends seamlessly with the body, delivering a pure acoustic experience while the aesthetic expression remains cohesive, combining form and function.

In terms of pricing, the 32X3B is launched at 6499 yuan, and the 27X3B at 3699 yuan—both share the complete OLED+ core technology, with 1.1% glossy anti-glare, fourth-generation WOLED panel, ultra-clear matrix pixels, and B&O audio, forming a comprehensive experience foundation.

The difference lies in screen size and refresh rate preference: the 32-inch is suitable for users seeking a large-screen all-round flagship; the 27-inch, while maintaining the same image quality and anti-reflection standards, offers a more compact and focused field of view and a higher refresh rate for gamers. Regardless of which you choose, you get a versatile monitor with no weak points.

Additionally, at this launch event, TCL also introduced a new high-end soundbar Q series, further完善 family home theater ecosystem layout. Leveraging its globally leading display technology advantages and deep acoustic research capabilities, TCL continues to explore the fusion innovation of audio-visual experience.

The flagship product Q95K launched this time features an 11.1.4 physical Hi-Fi acoustic architecture, integrated with B&O's top-tier acoustic tuning technology, a one-body five-sided sound emission echo valley design, and ecosystem connectivity capabilities, setting a new immersion benchmark for first-tier soundbars.

TCL has completed a closed-loop layout for home theater entertainment across all scenarios by advancing both desktop displays and living room acoustics. The debut of the X3B series marks TCL's another focus in the high-end display field—returning to real user scenarios and refining every experience to the utmost.

Through the "listening and upgrading" from X3A to X3B, TCL sends a clear message to the outside world: the end goal of technological innovation is not increasingly higher parameters, but the real feeling users get every time they light up the screen. There is reason to believe that this underlying methodology, rooted in real user needs, will continue to reshape the standards of desktop audio-visual experiences.