Industry's first large-format foldable! Huawei Pura X Max sales exceed 600,000 units.

Today, blogger “RD观测” published the latest sales data for the Huawei Pura X Max.

Data shows that as of the 29th week of 2026, the cumulative activation volume of the Huawei Pura X Max reached approximately 285,900 units, while the Pura X Max Collector's Edition reached approximately 325,900 units, bringing the total for the two models to 611,800 units.

For comparison, as of the 26th week of this year, the cumulative activation volume of the Huawei Pura X Max series was approximately 516,300 units, meaning an increase of about 95,500 units over three weeks, reflecting steady sales growth.

It is worth noting that the higher-positioned and more expensive Collector's Edition still outsells the standard version, currently leading by about 40,000 units, which also highlights the appeal of the Pura X Max in the high-end foldable screen market.

According to reports, the Huawei Pura X Max officially went on sale this year, starting at 10,999 yuan, making it the industry's first large-format foldable phone.

In terms of performance, the device is equipped with the Kirin 9030 Pro chip, with overall performance improved by 30%, including a 25% increase in CPU performance, a 40% increase in GPU performance, and a 70% increase in NPU performance, and supports real-time ray tracing hard acceleration.

For smart experience, the Huawei Pura X Max features the Xiao Yi smart brain and the industry's first companion AI, providing a more intelligent interactive experience in scenarios such as complex intent understanding, task planning, and multi-step operations.

At the 2026 World Artificial Intelligence Conference, the first batch of test results after the implementation of the national standard "Intelligent Terminal Intelligence Grading" series were officially released, and the Huawei Pura X Max received the first national standard AI L3 level phone certificate.

This series of national standards divides products into L1 response level, L2 tool level, and L3 auxiliary level based on the level of intelligence in completing tasks and the degree of user participation in the task execution process.

Among them, L3 represents a higher level of intelligence, where the terminal can understand complex intents, complete complex reasoning, autonomously break down tasks, plan workflows, call tools according to task plans, and complete multi-step operations.